“For me this isn’t about selling dresses. I am grateful that I get to make a living out of doing what I love, but I am extremely passionate so it’s about creating something unique and special for every individual woman.”
White Lilly is a dress-designing destination. Secreted around a corner on Parkhurst; it speaks to the chic, bohemian and edgy bride with a passion for perfect fabric and lace (and by that we mean; French lace and pure silk, NOT kidding).
White Lilly’s owner and designer, Jacelyn Gozadinos had us over for a cup of Italian coffee not only to drool over her hand crafted wedding dresses, beaded shoes and Italian lingerie (not kidding again, this place is bridal mecca) but also to pick out a dress for one of our styled shoots.
We did have to give the dress back, but we picked Jace’s brain about what makes White Lilly an experience over and above being a hidden gem spot to get your dream dress hand crafted out of the aforementioned silk and lace.
Kief Union: In a nutshell, what’s White Lilly all about?
Jace: At White Lilly Bridal we offer a unique experience of getting married, we cater for the boho chic, free spirited, modern bride! Our passion is creating unique bridal couture with the use of simplistic design, exquisite lace and pure silk.
Kief Union: What makes White Lilly different from any other wedding dress shop?
Jace: It is the whole experience! We offer a very personal and private experience to all our clients, and as we offer everything from lingerie to headpieces and wedding gowns we are a destination. All of our dresses are made from the finest fabrics so they feel as beautiful as they as look!
Kief Union: We understand that all of your dresses are hand made?
Jace: Our dresses are all made in our studio in Parkhurst. We offer our beautiful seasonal White Lilly collections however also custom design dresses for Clients. It is definitely our forte assisting the bride in deciding on the perfect wedding dress design to best compliment her frame and accentuate her best assets. The most important thing is that the bride feels beautiful and comfortable on her special day, and when she walks down the aisle, that everyone can see her unique style.
Gah! It’s a dream! Can you guys get any better?
Kief Union: Tell us a little about the experience brides-to-be have to look forward to?
Jace: We close our store for every client so she can look forward to complete privacy and our undivided attention. We also offer a beautiful collection of shoes, headpieces, accessories, lingerie, sleepwear, bridesmaid’s dresses, flower girl dresses and not to mention our wedding dress collection, making it very convenient for the bride to cover her look for her special day, her entire bridal party and her honeymoon in one place.
Kief Union: So ultimately, who are the brides you design for?
Jace: I design for the individual; the free spirited bride, the unique bride who is unconventional, the bride who has an appreciation for beautiful fabrics and personalized service. Our brides are chic, free spirited and have a bohemian edge.
Kief Union: What is the best part of working in the bridal business for you?
Jace: Creating perfection and working with beautiful people!
Kief Union: Ok, we are jealous that you get to hang out here all day, there has to be one thing you might not like about your life?
Jace: [Laughing] to be honest there is very little I have to say about what I don’t like. I adore my work and I am blessed to do what I love everyday.
Now if we have convinced you how perfect White Lilly is to make your perfect dream dress here’s how to get hold of her:
Step 1: Check out her website: http://www.whitelillybridal.com/
Step 2: Drop Jace an email on: firstname.lastname@example.org or call 082 851 1742
Step 3: Get your dream wedding dress made along with anything else you need for your wedding look.